Viewers had the chance to vote on each Super Bowl commercial that aired Sunday. Just after the game started, Doritos' 'Pug Attack' video was in the lead and Pepsi Max's 'Love Hurts' commercial followed.

Designers tend to invest in the concept of the logo kind of message which can easily be read by the audience. Because the logo is worth a thousand words, then its interpretation in the eyes of a designer can be very effective.